Laptop showing a dashboard screen of CRM for Aerospace

AI-first CRM built for Aerospace

C3 AI CRM for Aerospace is the only AI-first CRM built for aerospace suppliers and end-use manufacturers. C3 AI CRM delivers industry-specific, AI-enabled capabilities for aerospace enterprises and includes both Microsoft Dynamics 365’s and Adobe Experience Cloud’s comprehensive sales, marketing, and customer experience capabilities. Using C3 AI CRM, aerospace professionals can grow pipeline, optimize pricing, streamline procurement, and increase win rates for big contracts and follow-on orders.


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More contracts and maximize customer lifetime value
The entire value chain and increase transparency and visibility
Profitability with better demand-supply matching

AI CRM for the Digital Age

Traditional CRM applications are systems-of-record with analytic capabilities constrained by limited and often outdated data. C3 AI CRM unifies data from a broad set of enterprise and extraprise sources to create powerful new predictive insights that power aerospace solutions.


Infographic of C3 AI CRM Aerospace data architecture
Infographic of C3 AI CRM Aerospace data architecture

AI CRM Capabilities

  • Revenue Forecasting

    Accurately forecast revenue with AI that identifies risks and opportunities, explains the drivers, coaches users on how to address them, and helps with financial planning.

  • Customer Churn Management

    Identify and prioritize customers at risk of churn, understand the churn risk drivers, and proactively engage the customer with offers to increase loyalty and drive retention.

  • Next Best Offer

    Leverage AI to segment and target customers for cross/upsell opportunities (e.g., add-ons, services) and new products (e.g., new product line), and identify potential opportunities for investment or retrenchment across models, carriers, fleets, and geographies.

  • Product Forecasting

    Use AI to accurately and dynamically predict product demand across all points of the supply chain in order to improve supply planning, minimize inventory, reduce ongoing working capital needs, and enable targeted sales activities.

  • Testing & Certification Process Management

    Use AI-driven workflows that flag anomalous activities and enable support testing and certification processes that ensure full compliance with internal and external standards.

  • Case Management

    Manage customer service requests with end-to-end case management workflows for aerospace supply or manufacturing with a unified view of customer operations and AI-driven recommendations to enable faster resolution and higher customer satisfaction.

  • Configure, Price, Quote

    Ensure access to available inventory by managing the end to end CPQ process in a single automated system that is standardized across sites and vendors/suppliers.

  • Aftermarket Services Optimization

    Integrate all available part, usage, telemetry, sensor, and other airplane and customer data to streamline customer service operations and use AI to predict needed service and opportunities for predictive service and maintenance.

  • Warranty Optimization

    Identify componentry at risk and proactively alert customers to potential issues to increase satisfaction. Proactively manage warranty operations and costs by prioritizing higher potential cost cases and maintaining visibility of components at factory, distribution, or customer locations.

Reinvent your CRM

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