AI-first CRM built for Manufacturing
C3 AI CRM for Manufacturing is the only AI-first CRM built for sales, procurement, channel partner, and services professionals in manufacturing. Delivering industry-specific, AI-enabled capabilities for manufacturing enterprises, C3 AI CRM includes the comprehensive sales, marketing, and customer experience capabilities of Microsoft Dynamics 365 and Adobe Experience Cloud. Using C3 AI CRM, professionals can improve sales forecasting accuracy, generate effective quotes faster, mitigate order uncertainties, and maximize customer lifetime value with smarter aftermarket services.
AI CRM for the Digital Age
Traditional CRM applications are systems-of-record with analytic capabilities constrained by limited and often outdated data. C3 AI CRM unifies data from a broad set of enterprise and extraprise sources to create powerful new predictive insights that power manufacturing solutions.
Forecasts of future revenue are often limited, as the data in the CRM are biased, based on anecdotal evidence, frequently inaccurate, and therefore of limited utility in making data-driven sales, financial planning, and operational decisions.
C3 AI CRM revolutionizes revenue forecasts by expanding the data inputs beyond traditional CRM data to all enterprise data (e.g., supply chain) and extraprise data (e.g., economic data, social, news, firmographic). The solution applies AI to analyze unstructured data such as news for sentiment, accurately determining probability of closure, forecasting expected revenues, identifying areas of risk and opportunities, explaining underlying evidence on the predictions, and recommending next steps and offers to improve the forecast. C3 AI CRM streamlines the revenue forecasting experience with an AI-first workflow, starting with an accurate forecast and immediately telling the user where they need to focus, why, and what they can do about it.
With C3 AI CRM, sales leaders can better set and meet sales targets, prioritize activities to mitigate risks and realize new opportunities, and empower sales teams with relevant information and insights in order to increase win rates; sales representatives can prioritize their time on the highest value opportunities armed with actionable insights; and business leaders have realistic, more accurate revenue forecasts that they can use for planning operations and cash flow.
Customer managers do not have the information and insight to proactively manage churn and instead react to signals (e.g., threat to leave, reduction in services) that only occur when it is too late to retain the customer.
C3 AI CRM looks at all customer data beyond the CRM system including additional enterprise data (e.g., logistics, maintenance logs) and extraprise data (e.g., commodities, social, news, firmographic), and it applies AI to understand customer sentiment, determine risk of churn weeks ahead of time, explain drivers of the risk, and recommend actions to retain the customer. C3 AI CRM streamlines churn management with an AI-driven workflow, starting with the total revenue at risk due to churn, identifying the most critical customers to focus on and why, and explaining what can be done to save the business.
With C3 AI CRM, manufacturers can prevent customer attrition and protect revenue, increase customer lifetime value, and improve customer satisfaction.
Customer Churn Management
Next Best Offer
Enterprises do not have enough information and insight in their CRM system to accurately assess which customer is likely to purchase what additional product or service. This leads to stagnant customer growth, inefficient marketing, and a poor customer experience.
C3 AI CRM applies AI to integrated data from all available enterprise and extraprise systems — and not just what is in the CRM system — to analyze past customer buying behavior, interaction sentiment, customer characteristic (e.g., firmographic, business performance) in order to predict an end customer’s propensity to buy a product, provide evidence on what drives that propensity, and recommend what should be offered to that customer. C3 AI CRM streamlines cross/up sell and lead prospecting with AI-first workflows, starting with the total AI-calculated revenue potential, the top opportunities that the user should focus on and why, and what to do to win the opportunity.
With C3 AI CRM, manufacturers are able to maximize customer lifetime value, increase product sales and revenues, improve sales productivity, and improve customer satisfaction.
Sales reps and channel partners commonly rely on intuition to anticipate the deals that will close. When these error-prone estimates are aggregated, the result is highly inaccurate sales forecasts and costly production planning challenges.
C3 AI CRM unifies data from all customers and channel partners with economic, firmographic, and operational data and applies AI and advanced machine learning algorithms to generate highly accurate forecasts for each customer and SKU. It then guides users to take effective action to ensure sales targets are met.
With C3 AI CRM, manufacturers can improve production planning, increase operational efficiency, improve service levels and OTIF, and better manage sales and sales activities to meet targets.
Targeted Quotes & Pricing Optimization
Sales reps are required to identify optimal product configurations and incorporate bill of material and costs, production schedules, and competitor dynamics into their quotes. This makes quoting a time-consuming and error-prone process.
C3 AI CRM scans all relevant data and applies AI and advanced machine learning algorithms to recommend product configurations, pricing, and viable time of delivery for each quote. It then guides users to understand evidence supporting the recommendations and enables them to take quick, effective action when responding to requests for quotes.
With C3 AI CRM, manufacturing sales reps can create quotes faster, increase productivity, optimize pricing, and enhance customer satisfaction.
Complex manufactured products typically require significant aftermarket services and maintenance operations. With limited visibility to customer usage of their products, most manufacturers address these servicing needs reactively. As a result, they are often unprepared to send the required parts and appropriate technicians to quickly resolve problems, causing costly downtime and dissatisfaction for customers.
C3 AI CRM detects where failures are likely to occur, what parts are likely to be needed, and when services should be deployed. It then guides users to optimize maintenance service offerings and replacement sales, ensuring continued business operations, improved safety, and reduced environmental impact for each customer.
With C3 AI CRM, manufacturers can deliver unparalleled aftermarket services, enhancing customer satisfaction, deepening customer loyalty, reducing cost of service, and increasing profitability.
Aftermarket Services Optimization
Order & Delivery Management
Predict delays and change orders, detect anomalous orders and errors, and recommend actions to remediate any delivery risks, providing full, transparent delivery visibility to manufacturers and their customers.
Vendor Selection & Management
Understand all supply chain and vendor operations and use AI to guide procurement managers to select and manage vendors, mitigate emerging risks, and proactively manage pricing with each supplier.
Manage customer service requests with end-to-end case management workflows, a unified view of customer operations, and AI-driven proactive recommendations to enable faster resolution and higher customer satisfaction.
Use AI to assess lead quality and determine predisposition to buy for leads using all available data across internal (e.g., historical sales, marketing campaign results) and external (e.g., news, financial markets) data sources to prioritize highest value leads, increasing win rates and team productivity.
Proactively identify components at risk and alert customers to potential issues. Increase satisfaction and manage warranty costs by prioritizing higher cost cases and maintaining inventory visibility.
Maintain accurate bill of materials (BOM) for complex products at each stage of engineering, delivery, and aftermarket usage. Calculate profitability for design, as-built, and added components for aftermarket stages.