A Multinational CPG Company Transformed Manufacturing Operations with C3 Generative AI

Introduction

A leading global consumer packaged goods (CPG) company partnered with C3 AI to transform how its manufacturing and management teams access, analyze, and act on operational data. The deployment of C3 Generative AI has enabled faster troubleshooting, reduced inefficiencies, and enhanced decision-making across production sites worldwide.

Challenges

The company’s manufacturing and management teams spanned multiple plants, each with its own data repositories, workflows, and documentation systems. Critical information, including standard operating procedures (SOPs), maintenance manuals, and troubleshooting guides, was scattered across systems and file types, making it difficult for operators to find accurate guidance in real time.

The creation of performance dashboards was also slow and manual, requiring hours of effort to consolidate key performance indicator (KPI) data. These fragmented processes limited visibility into plant performance and delayed response to emerging production issues.

The company sought a solution that would provide instant access to all relevant data sources, and deliver trusted insights in critical moments during operational procedures and decision-making processes.

Solution

The company deployed C3 Generative AI to streamline information retrieval and boost operational efficiency across key manufacturing sites. The solution features three core capabilities: 1) interactive search across maintenance manuals, SOPs, and troubleshooting guides 2) rapid search across feedback forms (e.g., safety, quality) submitted by manufacturing personnel, and 3) instant access to KPI data for management. These features enable faster issue resolution on the shop floor, reduce time spent on manually searching for key pieces of data, and empower leaders to quickly identify and address performance gaps — enhancing both productivity and operational decision making.

Results

C3 Generative AI for Manufacturing has delivered exceptional results for the company:

Operational Efficiency

• Reduced time spent on manual data retrieval and troubleshooting
• Accelerated issue resolution with AI-guided insights

Workforce Enablement

• New employees are empowered with expert-level support from a vast array of data sources
• Improved confidence and independence in operators working on the factory floor

Data-Driven Decisions

• Management has real-time access to performance metrics and trends
• Enhanced visibility to quickly identify and act on critical performance issues

About the Company

• A diversified global CPG company
• Over $40 billion in annual sales

Project Highlights

• Rapid Integration Across Data Sources: Over a three-month timeline, the team successfully integrated three critical data types — maintenance manuals, user forms, and KPI systems — into a unified AI-powered platform.
• Production Deployment: The solution was deployed in a live manufacturing environment, supporting real-time operations and decision-making
• User Training & Adoption: Operators and management teams were trained to use the interactive search and KPI tools, enabling quick adoption and immediate productivity gains.
• Actionable Insights at Scale: The application processes thousands of user-submitted forms — often captured in varying formats — and intelligently extracts key themes, issues, and trends. This allows users to easily surface insights across shifts, lines, or sites, regardless of input variability.