Originally aired May 30, 2024

AI-Powered Demand Forecasting: GSK's Digital Transformation Journey

Many companies today employ limited demand forecasting capabilities that are both inflexible and inaccurate. Existing capabilities utilize insufficient data and simple statistical techniques, ultimately resulting in increased production and distribution costs, excess inventory, and service level issues.

An accurate demand forecast for every single SKU is critical for an efficient supply chain. Supply chain teams across all industries struggle to create such forecasts using available tooling, leading to over-forecasting and under-forecasting.

In this webinar, GlaxoSmithKline (GSK), a global pharmaceutical leader, will share their experience using C3 AI Demand Forecasting. GSK has achieved an up to 20% forecast accuracy increase for their vaccines business.

Key highlights include:

  • Discover how AI enables accurate demand forecasts at any levels of planning hierarchy, even for hard-to-forecast SKUs with volatile demand or limited historical information
  • Learn how generative AI cracks open black-box forecasting algorithms to increase user trust and adoption of AI-driven forecasts
  • Understand why the world’s most important companies like GSK choose C3 AI Demand Forecasting to increase demand forecast accuracy and improve supply chain

Join us and uncover how an AI-driven approach to demand forecasting improves operational efficiency and drives down supply chain costs.

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Aymeric Brard

GM France and UK, C3 AI (Moderator)

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Bass Gning

Head of SC Analytics Insights to Impact, GSK

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Anna Ershova and/or Justin Kendig, C3 AI [brief TBC

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