Redwood City, Calif. / Dublin – May 23, 2018 – C3, a leading AI and IoT software platform for digital transformation, and Trūata, the first data analytics company designed specifically in response to Europe’s privacy laws, today announced a multi-year agreement to support customer compliance with privacy and data protection requirements in their data analytics efforts, including those of the European Union’s General Data Protection Regulation (GDPR).
Trūata was established as a GDPR-compliant data analytics services company by Mastercard and IBM earlier this year. Held in a trust structure with the partners as beneficiaries, Trūata provides a modern approach to handling data anonymisation and analytics to help organisations meet the highest standards of personal data protection while supporting CEO-led mandates for digital transformation.
C3 was selected as Trūata’s partner and technology provider after a rigorous technical review process that proved the maturity, scalability, flexibility, and comprehensiveness of the C3 Platform. The C3 Platform has demonstrated exceptional performance in supporting large and complex AI workloads while adhering to stringent data access, governance, privacy, and information security requirements.
“GDPR, AI, and other developments in the rapidly evolving data economy are driving tremendous need among European organisations for proven, trusted, and secure data and analytics solutions,” said Felix Marx, CEO of Trūata. “Working with C3, Trūata is able to provide the industry’s most advanced technology to safeguard how data is stored, protected, and used – while still enabling companies to leverage data to innovate and deliver the services their customers demand.”
The market for AI and IoT applications could reach $250 billion by 2020 , driven by the convergence of new technologies – cloud computing, AI, and IoT. At the same time, concerns about the aggregation of data, including personally identifiable information, and cybersecurity must be addressed. The selection of C3 will substantially broaden Trūata’s addressable market.
“Trūata is delivering a truly innovative approach to data protection designed to tackle the privacy, cybersecurity, and ethical challenges that companies face when they have unprecedented access to customer data,” said Thomas M. Siebel, CEO of C3. “We’re honoured to partner with Trūata to meet the growing demand for AI-driven digital transformation.”