A Large Steel Manufacturer Enhanced Sales Insights with C3 Generative AI
Challenge
The sales team at NIM faced significant hurdles in navigating vast amounts of data, including product purchase histories, customer engagement records, and sales quotes. Time-consuming manual searches limited the ability to make quick, informed decisions. Existing tools lacked the ease-of-use necessary to support dynamic and growing sales objectives.
Approach
C3 AI deployed its generative AI solution over 13 weeks, hosted in a cloud environment, integrating eight live data sources with tens of thousands of rows and more than three years of data. The platform enabled NIM sales representatives to query customer and sales information using natural language, delivering relevant, hallucination-free responses.
Key Capabilities
- Natural Language Querying: Sales representatives gained the ability to ask specific questions about customer trends, order histories, and product details, receiving accurate, instant responses.
- Follow-Up Interaction: The AI allowed users to refine or expand their searches through context-aware follow-up questions, improving decision making agility.
- Role-Based Access: Configured to filter data by user roles, ensuring tailored insights for specific sales territories and responsibilities.
- Real-Time Updates: Continuous data ingestion ensured responses were based on the most up-to-date information, enhancing reliability.
- Mobile Accessibility: Optimized for use on mobile devices, enabling on-the-go decision-making for sales teams.
About the Company
- $35+ billion annual revenue in 2023
- 35+ million tons of steel produced
- 30+ steel mills
- 30,000 employees
Results
97%
Accuracy rate achieved on structured data queries, exceeding industry benchmarks.
>40%
Reduction in time required to surface actionable insights, eliminating manual search bottlenecks and improving sales efficiency.
9+
Tables of data imported daily over three months representing up to 20 GBs of structured and unstructured data.
Solution Architecture
Proven results in weeks, not years
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