If you have worked in software sales in the last 20 years, CRM is a term that is well ingrained in your vocabulary. If you drive on any major highway in the Silicon Valley today, billboards showcase Artificial Intelligence (AI) and Machine Learning (ML). So, what happens when we combine our understanding of CRM, the power of Enterprise AI, and position senior sales professionals to drive market adoption? A total digital sales transformation.
Customer Relationship Management software has come a long way since its inception. Nearly 30 years ago, C3 AI CEO Tom Siebel launched Siebel Systems, a revolutionary company that produced unique CRM software. Seven years later, Siebel Systems surpassed a billion in revenue. The addressable market for CRM software now sits at almost $50 billion annually.
Today, companies may adopt CRM from a variety of technology delivery models that best suit their needs: cloud, subscription pricing, mobile, social and additional functionality spanning marketing through servicing the customer. Unfortunately, the functionality of CRM solutions have not improved markedly since its inception and sales leaders still struggle to obtain an accurate view of bookings and sales rep performance. Manually entered touch-points and data-points limit the accuracy of sales forecasting and overall business outcomes. Attempts to incorporate true AI and ML with the CRM blueprint have led to lackluster performance.
Enter C3 AI CRM.
C3 AI CRM provides additional insight by working atop existing models and enriches the existing CRM using data aggregated from all internal business sources and all relevant exogenous sources. Enterprise-class AI/ML models are trained using a data foundation to provide accuracy in identifying Next Best Offer, Next Best Product, and Opportunity Scoring. The unique C3 AI CRM interface provides more insight by visualizing interrelationships within any sales cycle.
As users of traditional CRMs, C3 AI CRM sales professionals understand their limitations all too well, which is why they are uniquely positioned to sell a more innovative, intuitive product. By default, they are CRM subject matter experts, which is why this offering will revolutionize enterprise sales.
A typical day in the life of a C3 AI CRM sales professional means more than just pitching to customers and closing deals. Directors and VPs spend their days diligently researching the market for forward-thinking enterprises, collaborating with Solution Engineers to identify and formulate use cases for customers, and advocating for the overall digitalization and innovation of sales, marketing, and customer service functions of critical businesses and industries that impact all of humanity.
CRM Sales Group VP Gareth Walter explains his excitement over joining C3 AI and why he thinks digital transformation is so critical to every company and industry:
“Never has there been a more exciting time to be a C3 AI CRM Sales professional. On the bleeding edge of every technological innovation of the past two decades, C3 sales professionals and leaders help our customers navigate this complex landscape. Corporations either harness AI, CRM, Cloud, IoT and Big Data to innovate on behalf of their customers, constituents, communities and shareholders – or someone else will.”
No one can champion a product better than those who have struggled with its predecessors. With the recent announcement of C3 AI CRM’s General Availability, C3 AI CRM sales professionals can now guide businesses into the new age of selling by supercharging their existing CRM and transforming their sales processes in as little as 60 days. Gone are the days of sifting through proprietary databases for contact information and adjusting for significant forecasting errors.
If you would like to join us in transforming enterprises and solving what was previously unsolvable, I invite you to consider these great opportunities for CRM Sales Professionals:
About the author
Afaaf Ebrahim is a Talent Acquisition Partner at C3 AI. She holds a Bachelor of Arts degree in Psychology and Communication from the University of California, Davis. When not at home with her pet rabbit, you can find her planning her next trip to Egypt to visit family.