Good morning.

Tom Siebel, CEO of, has seen his share of business disruption. The 66-year-old billionaire and serial entrepreneur has been riding technology waves—up and down—for nearly four decades.

So I took notice when I read the following in his new book, Digital Transformation: Survive and Thrive in an Era of Mass Extinction, which goes on sale today:

“[Previous] innovations were introduced to industry through the IT organization… What I’m seeing now is that, almost invariably, corporate digital transformations are initiated and propelled by the CEO. Visionary CEOs, individually, are the engines of massive change. This is unprecedented in the history of information technology–possibly unprecedented in the history of commerce. Today CEO-mandated digital transformation drives the company’s roadmap and goals.”

You can think of this as the Siebel corollary to the rule that every good company today is a tech company. Every good CEO must lead digital transformation, because it in turn drives strategy.

Read more here.