How AI Changes Everything About CRM and Sales Forecasting

September 14, 2021 | 10:00 am PDT

Rich Karlgaard, host of the C3 AI Enterprise AI podcast and former publisher of Forbes Magazine, speaks with C3 AI Founder, Chairman and CEO, Tom Siebel.

Prior to C3 AI, Tom was the Founder, Chairman and CEO of Siebel Systems and the inventor of the Customer Relationship Management (CRM) category. In five years from its initial product introduction, Siebel Systems grew from a handful of people to more than 8,000 employees in 29 countries, with more than 4,500 corporate customers, and annual revenue of nearly $2 billion.

Recently, C3 AI announced C3 AI CRM. C3 AI CRM works seamlessly with Microsoft Dynamics, Salesforce, Siebel, Veeva, ServiceNow, Vlocity, and SAP to fully AI-enable organizations’ existing CRM investments. C3 AI CRM incorporates a new AI-powered graphical interface providing rich visualizations of sales, market, and customer data to deliver insights that drive revenue and customer satisfaction.

Rich and Tom cover the following topics and more:

  • How the CRM market has evolved since Siebel Systems invented it in 1993
  • Why AI-enabled CRM represents the next generation of CRM’s $80 billion addressable market
  • How “exogenous data” such as weather, oil prices and GDP reports can affect sales forecast accuracy
  • How deep vertical industry expertise can be designed into AI-CRM
  • How AI-CRM fits into the broader enterprise AI opportunity – e.g., precision health, predictive maintenance, fraud detection, etc.
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About the speaker

Thomas Siebel

Chairman and Chief Executive Officer, C3 AI

Mr. Siebel is the founder of C3 AI and has served as the Chairman of our board of directors since January 2009, and as our Chief Executive Officer since July 2011. Prior to founding C3 AI, Mr. Siebel founded, and served as the Chief Executive Officer of Siebel Systems, a global CRM software company, from 1993 until it merged with Oracle Corporation in January 2006. Mr. Siebel served in various leadership positions with Oracle Corporation from January 1984 to September 1990. Mr. Siebel currently serves as a member of the College of Engineering boards at the University of Illinois at Urbana-Champaign and the University of California, Berkeley. He was elected a member of the American Academy of Arts and Sciences in April 2013. Mr. Siebel holds a B.A. in History, an M.B.A., and an M.S. in Computer Science, each from the University of Illinois at Urbana-Champaign. He is the author of four books, including most recently the best-selling Digital Transformation: Survive and Thrive in an Era of Mass Extinction (Rosetta Books, 2019).

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