Artificial intelligence (AI) is no longer a novelty. It has transformed the way we live, work, and interact with the world around us. While AI has traditionally been used for automating tasks, improving efficiency, and augmenting human decision making, a new wave of AI has emerged — generative AI — and it has the potential to transform every aspect of human life, especially when used at scale in the enterprise.
Generative AI is a form of AI that involves teaching machines to generate data or content, such as images, music, or even text. Generative AI is different from traditional AI, which is designed to analyze and process data to arrive at predictive outcomes. Generative AI, on the other hand, is designed to generate (as the name suggests) content or data, that looks and feels like the content and data that the models were trained on.
Generative AI has the potential to completely transform the enterprise with its capacity to make sense of vast amounts of data, demonstrate human-level accuracy in language understanding, and generate complex content and data. It presents the potential to create significant value across industry domains and business functions, re-imagine the entire customer service delivery model, and even create new products and services.
While it can be easy to be captivated by generative AI’s potential, it is also important to be aware of the unique challenges and risks introduced by this new breed of technology. Despite impressive demonstrations, many questions continue to stay unanswered around the accuracy of generated content, traceability and auditability of results, ethical implications, and potential hallucination issues. Furthermore, enterprises also have unique data privacy, compliance, and security requirements that further complicate applications of generative AI in the enterprise.
C3 Generative AI Product Suite
As a leader in enterprise AI, C3 AI has recognized the transformative potential of generative AI and introduced the C3 Generative AI Product Suite to help businesses leverage this technology. The C3 Generative AI Product Suite provides a user with an easy-to-use natural language interface and generative AI-powered backend that rapidly locates, retrieves, and presents relevant data and insights from across an enterprise’s disparate information systems.
Today, an enterprise user uses tens of applications and data sources as part of their daily workflows; they switch from one system to another to find relevant information, analyze latest developments in their line of business, and make an informed, data-driven decision about the future of the business. Unique business standards, security and compliance barriers, and inorganic growth further exacerbates this complexity, leading to cumbersome processes and computations to locate one piece of data.
C3 Generative AI helps resolve this challenge so that users can find the critical information they are looking for across the ocean of data siloed in disparate applications, data stores, and information systems. This new paradigm also transforms the human-computer interaction model for enterprise users. Instead of reviewing complex BI dashboards and looking at old-fashioned forms and tables of data, users can ask human interpretable questions, such as “What is the remaining inventory in our Southern France distribution center?” and receive fast, direct answers to their question.
C3 Generative AI further enhances the experience by providing all relevant search results along with underlying source systems and enabling an interactive search experience with context-aware chat for users to ask follow up questions and dive deeper into preliminary insights.
Traditional vs. Generative AI-Enabled Search
Search capability has been around for a long time, but generative AI-enabled search is a novel innovation introduced by C3 AI (patent pending). Despite many similarities, such as continuously crawling and indexing the underlying data sets regularly, generative AI–enabled search introduces several improvements over traditional search that are highly relevant and valuable in enterprise use cases.
One key improvement of generative AI–enabled search is that the queries and the respective answers are context aware. Instead of performing a keyword-based search and bringing back the highest ranked hits in the results, generative AI models first understand the natural language query and extract specific context, sentiment, and intent, and then perform the search with these additional parameters. This dramatically improves the relevance of search results, helping users get direct answers to their question and find exactly what they are looking for.
In addition, generative AI–enabled search also has the ability to carry over context. With a human-like chat function, users can ask follow-up questions to drill down into certain search results and can perform precision search tasks that continue the initial context and intent from the first question forward, instead of performing a new search each time.
Capabilities for the Enterprise
Despite their potential, generative AI models cannot be deployed to the enterprise directly without certain security, auditability, and accessibility guardrails. The C3 Generative AI Product Suite offers a range of features that are designed to support enterprise users and use cases.
These features include:
- Secure, role-based access: Unlike public data that is available on the web, enterprise data has unique security constraints and access controls across the wide range of users. C3 Generative AI provides secure, role-based access controls to ensure only authorized users can access sensitive data.
- Reliable, auditable, traceable insights: C3 Generative AI provides reliable, auditable insights that are traceable back to the source data. Users can see the source of the information linked next to all search results.
- No hallucination: C3 Generative AI is designed to prevent any potential hallucination and simply returns “no results” when asked an un-answerable question. All the search results and insights generated are accurate and free from hallucination.
- Deployment flexibility: C3 Generative AI offers deployment flexibility across cloud-native, air-gapped, or on-premise environments and can adhere to any requirements.
- Model agnostic architecture: With an LLM-agnostics architecture, C3 Generative AI Product Suite allows customers to take advantage of the ongoing generative AI innovation and leverage best performing LLMs tailored to their unique needs.
The C3 Generative AI Product Suite is available today, and businesses can start leveraging the power of generative AI to transform their operations. Whether it's automating tasks, generating insights and recommendations, or creating new products and services, generative AI has the potential to revolutionize the way businesses operate.
As generative AI continues to evolve, we will expand the set of features and capabilities available with the C3 Generative AI Product Suite. In future blog posts, we will dive deeper into the unique architecture and technical details of the C3 Generative AI Product Suite.
About the Author
Turker Coskun is a Director of Product Marketing at C3 AI where he leads the Product Marketing team to define, execute, and continuously improve commercial and go-to-market strategies for C3 AI products. Turker holds an MBA from Harvard Business School and a Bachelor of Science in Electrical Engineering from Bilkent University in Turkey. Prior to C3 AI, Turker was an Engagement Manager at McKinsey & Company.